CHICAGO (July 14, 2021) – Loyola University Chicago Athletics announced today a partnership with INFLCR to help Rambler student-athletes grow their personal brands. INFLCR will be used by all of Loyola's athletics programs to empower student-athletes to capitalize on their Name, Image and Likeness (NIL).
 
"We look forward to this partnership with INFLCR to help our student-athletes build their personal brands and maximize their opportunities while at Loyola and beyond," Loyola Director of Athletics Steve Watson said. "This partnership is another of the tangible commitments we have made over the last few years to enhance the student-athletes experience at Loyola."
 
The state of Illinois recently passed legislation that permits college student-athletes to be compensated for the use of their name, image and likeness, effective July 1, 2021.
 
"We are excited to bring our INFLCR Verified product offerings to Loyola Chicago Athletics and provide all Rambler student-athletes with the guidance to establish and monetize their personal brand," said INFLCR founder and CEO Jim Cavale. "INFLCR will provide Rambler athletes with everything from content delivery, social media metrics, NIL compliance tracking, educational resources, and the Compliance Exchange, where they can access countless opportunities to profit off their NIL in this new era of collegiate athletics."
 
INFLCR Core – How It Works
INFLCR's platform helps college and university athletics departments send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
 
Those athletes and ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts. 
 
After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
 
Athletic departments use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
 
INFLCR Verified - How it Works
INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring of student-athlete Name, Image, and Likeness activities. INFLCR's Verified suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in opportunities from NIL legislation.
 
Powered by flagship new products like the Compliance Exchange administrator dashboard and Storyteller Playbook video library, INFLCR Verified enhances the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.
 
Athletic programs are adopting this approach to educate and prepare staff and student-athletes for new opportunities and complexities from current NIL legislation, aiming to ultimately provide best-case scenarios for student-athletes who are looking to participate in monetization activities from their NIL.